Updated as of June 2024

Our Privacy Policy

Welcome. You have arrived at a website provided by GOOD Worldwide Inc. ("GOOD," "Company", "we," "our" or "us"). We respect your privacy and want to protect your personal information.

This Privacy Policy governs amplify.upworthy.com and all portals, applications, products, goods, services, newsletters, events, and any interactive features, applications, or other services that post a link to this Privacy Policy (the "Site"). This Privacy Policy also applies to information (including the "Personal Information" defined below) that we may collect from you via our website, email, or in any other instance when you contact us. We refer to all of the above as our "Services."

We are required by law to tell you what information we collect from you, why we collect it, how we use it, under what circumstances we may share it with third parties, how we protect that information, and how you may opt out of the sale of that information. At times, we may need to disclose your personal information to third parties outside the company who may be assisting us with providing Services to you, as set forth in this Policy. Please note that if you voluntarily provide your information in the course of interacting with our Site or otherwise using our Services, we will take that as your agreement to our collection, use, and disclosure of your information as set forth in this Privacy Policy.

By using our Site or speaking to our representatives about our Services, you consent to our Privacy Policy.

This Privacy Policy does not apply to any products, goods, services, websites, or content that are offered by third parties ("Third Party Services"), which are governed by their respective privacy policies.

Table of Contents -

What Information We Collect
Why We Collect Information
When We Disclose Information
Ads and Information About You
Your Choices About the Information We Collect
Children's Privacy
Do Not Track Disclosures
European Resident Data Subject Rights
Your California Privacy Rights
Updating Personal Information
Links
Security
International Data Transfers
Questions/Changes in Privacy Policy

1. What Information We Collect

During the last 12 months, we have collected the following "Personal Information" about our users:

(a) Information You Provide to Us

In connection with the Services we provide or if you apply for employment with us, we may ask you to provide us with certain information, including your first and last name, email address, telephone number, mobile number, demographic information (for example your gender, birth date, or zip code), information about your preferences and interests, current or past employment information, your military or veteran status, educational information, social media information, or other information that could reasonably be used to identify you personally or identify your household or device. Your decision to provide us with certain of this information is voluntary, but if you choose not to provide the requested information, you may not be able to take advantage of all of the Site's features or our Services.

(b) Information That Is Automatically Collected

In addition to the information that you choose to submit to us, we and/or our service providers may automatically collect and/or store certain information when you visit or interact with the Site ("Usage Information"). This Usage Information may be stored and/or accessed from your personal computer, laptop, tablet, mobile phone, or other device (a "Device") whenever you visit or interact with our Site. Usage Information may include:

Your IP address, IDFA, Android/Google Advertising ID, IMEI, or another unique identifier;
Your Device functionality (including browser, browser language, operating system, hardware, mobile network information);
Referring and exiting web pages and URLs;
The areas within our Site that you visit and your activities there, including remembering you and your preferences;
Your Device location or other geolocation information, including the zip code, state, or country from which you accessed the Services;
Your Device characteristics; and
Certain other Device data, including the time of day you visit our Site.

We may use this information to provide customized Services, content or products, promotional offers, and other information that may be of interest to you.

If you no longer wish for us or our service providers to collect and use location information, you may disable the location features on your device. Consult your device manufacturer settings for instructions. Please note that if you disable such features, your ability to access certain features, Services, content, promotions, or products may be limited or disabled.

(c) Use of Cookies and Other Tracking Technologies

We may use various methods and technologies to store or collect Usage Information ("Tracking Technologies"). Tracking Technologies may set, change, alter, or modify settings or configurations on your Device. These may include, but are not limited to, the following (as well as future-developed tracking technology or methods that are not listed here):

Cookies and Local Storage. Cookies are small files containing a string of characters that are sent to your Device's browser to uniquely identify your browser or to store information on your Device. Our Site may use HTTP cookies, HTML5 cookies, Flash cookies, and other types of cookie technology to store information on local storage. Each website can send its own cookie to your browser.

Web Beacons. A Web Beacon is a small tag (which may be invisible to you) that may be placed on our Site's pages and messages. Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on.

ETag, or entity tag. An Etag or entity tag is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL.

Browser Fingerprinting. Collection and analysis of information from your Device, such as, without limitation, your operating system, plug-ins, system fonts, and other data, for purposes of identification.

Recognition Technologies. Technologies, including the application of statistical probability to data sets, attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user).

We may use Tracking Technologies for a variety of purposes, including:

To allow you to use and access the Site, including for the prevention of fraudulent activity and improved security functionality;
To assess the performance of the Site, including as part of our analytic practices or otherwise to improve the content, products, or services offered through the Site;
To offer you enhanced functionality when accessing the Site, including identifying you when you sign into our Site keeping track of your specified preferences or tracking your online activities over time and across third-party sites; and
To deliver content relevant to your interests on our Site and third‑party sites based on how you interact with our content.

(d) Sources of Personal Information

Additionally, we may obtain Personal Information from you where you expressly provide us with the information. Examples of sources from which we collect information include e-mails or other communications from you, information provided via web forms or inputs/uploads into our Site, documents you have provided to us, and employment applications.

(e) Information We Collect When You Interact with Third-Party Sites

The Site may include functionality that allows certain kinds of interactions between the Site (and/or our social media pages or other pages accessible to us) and your account on a third-party website or application, such as a social media site like Facebook, Instagram, Twitter, or YouTube. The use of this functionality may involve the third-party site providing information to us, such as your social media handles, content, and other data (name, email address, account information, photo, friends lists, etc.). These items may be shared with us through third-party features that you use on our Site and through other services (such as apps, tools, payment services, widgets, and plug-ins offered by social media services like Facebook, Instagram, Twitter or YouTube) or posted on social media pages. For example, we may provide links on the Site to facilitate sending a communication from the Site or we may use third parties to facilitate emails or postings to social media (like a "Share" or "Forward" button).

Our services may also integrate with social networks and other platforms in which information is shared between us and such platforms. If you visit our Services on a device through which you also interact with social networks or if you interact with us through a social media function such as a plug-in (for example, a Facebook "like" button), then you permit us to have ongoing access to, to use, and to store some information from your social network profile in accordance with this Privacy Policy. In addition, these third parties may retain any information used or provided in any such communications or activities and these third parties' practices are not subject to our Privacy Policy. We may not control or have access to your communications through these third parties. Further, when you use third-party sites or services, you are using their services and not our services, and they, not we, are responsible for their practices. You should read the applicable third-party privacy policies before using such third-party tools on our Site.

(f) Information from Third Parties

In addition, we may collect information about you from other sources, including advertisers, consumer data resellers marketers, and market research firms. We may combine the information we collect from third parties with information that we have collected from you or through your use of the Services in order to learn more about our users, to better tailor the content and offers we show you, and for other internal purposes.

2. Why We Collect Information

We may use your information for various purposes, including:

Responding to your requests for information;
Providing Services to you;
Verifying your identity and for fraud prevention;
Providing you with updates and information about the products and services we provide;
Sending you marketing information about GOOD and our affiliated entities;
Sending you email communications such as electronic newsletters regarding our content, our Site, or our Services and promotions that may be of interest to you;
Improving the effectiveness of our Site, our marketing endeavors, and our product and service offerings;
Identifying your product and service preferences, providing personalized content and ads, and informing you of new or additional information, products, and services that may be of interest to you;
Helping us address problems with and improve our Site and our products and services, including testing and creating new products, features, and services;
Providing mobile marketing messages and other communications and messages;
Protecting the security and integrity of the Site, including understanding, and resolving any technical and security issues reported on our Site;
Engaging in analysis, research, and reports regarding the use of our Site and Services;
For internal business purposes;
Complying with the law and protecting the safety, rights, property, or security of GOOD, the Services, and the general public;
For purposes disclosed at the time you provide your information or as otherwise set forth in this Privacy Policy;
For employees and job applicants: evaluating your application, administering employee benefits, or other employment-related programs and services; and
For other purposes disclosed at or before the time of collection of the information.

3. When We Disclose Information

We may aggregate, de-identify, and/or anonymize any information collected through the Site or Services such that such information is no longer linked to your personally identifiable information. We may use and share this aggregated and anonymized information (non-personal Information) for any purpose, including without limitation, for research and marketing purposes, and may also share such data with our affiliates and third parties, including advertisers, promotional partners, and others.

To the extent permitted by law and any applicable state Code of Professional Conduct, certain nonpublic information about you may be disclosed in the following situations:

To comply with a validly issued and enforceable subpoena or summons.
In the course of a review of our company's practices under the authorization of a state or national licensing board, or as necessary to properly respond to an inquiry or complaint from such a licensing board of organization.
In conjunction with a prospective purchase, sale, or merger of all or part of our practice, provided that we take appropriate precautions (for example, through a written confidentiality agreement) so the prospective purchaser or merger partner does not disclose information obtained in the course of the review.
As a part of any actual or threatened legal proceedings or alternative dispute resolution proceedings either initiated by or against us, provided we disclose only the information necessary to file, pursue, or defend against the lawsuit and take reasonable precautions to ensure that the information disclosed does not become a matter of public record.
To provide information to affiliates of the company and nonaffiliated third parties who perform services or functions for us in conjunction with our services to you, but only if we have a contractual agreement with the other party that prohibits them from disclosing or using the information other than for the purposes for which it was disclosed. Examples of such disclosures include using a payment processor, merchandise store, customer service provider, or email marketing provider.
Finally, we also may share your information, including your Personal Information, with our affiliates and other third parties, such as companies with whom we have marketing or other relationships, for direct marketing purposes. (If you are a California resident, you have the right to request additional information regarding the "sale" of your information. Please see the Section entitled "Your California Privacy Rights" below about these rights.) In addition, we may share the information we have collected about you, including Personal Information, as disclosed at the time you provide your information and as described in this Privacy Policy.

4. Ads and Information About You

This Site is affiliated with CMI Marketing, Inc., d/b/a Raptive (“Raptive”) for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement/

5. Your Choices About the Information We Collect

To unsubscribe from any of our newsletters, follow the “Unsubscribe” link at the bottom of the email. Please note that certain of your personal information, such as your name or other identifying information, may remain in our database even after a deletion request in order to service your account, maintain the integrity and historical record of our database and systems, or to comply with applicable laws and regulations. You may have additional rights as set forth below depending on the jurisdiction in which you reside.

6. Children’s Privacy

We recognize the importance of children's safety and privacy. The Site is not designed to attract children and is not intended for use by any children under the age of 13. We do not request, or knowingly collect, any personally identifiable information from children under the age of 13. Minors under the age of 18 (but older than 12) may use the Site only under the supervision of a parent or legal guardian. If you are the parent or guardian of a child under 13 who you believe has provided her or his information to us without authorization, please contact us at amplify@upworthy.com to request the deletion of that information.

7. Do Not Track Disclosures

Do Not Track ("DNT") is a web browser setting that requests that a web application disable its tracking of an individual user. When you choose to turn on the DNT setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plug-in providers, and other web services you encounter while browsing to stop tracking your activity. Various third parties are developing or have developed signals or other mechanisms for the expression of consumer choice regarding the collection of information about an individual consumer's online activities over time and across third-party websites or online services (e.g., browser do not track signals), but there is no universally-agreed upon standard for what a company should do when it detects a DNT signal. Currently, we do not monitor or take any action with respect to these signals or other mechanisms. You can learn more about Do Not Track here.

8. European Economic Area Resident Data Subject Rights

If you are a resident within the European Economic Area ("EEA"), the General Data Protection Regulation ("GDPR") gives you the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. For purposes of GDPR, the data controller is GOOD Worldwide Inc.

Third-Party Marketing. If you are an EEA resident, you will have a choice (opt-in or opt-out) before we share your information with third parties for marketing purposes. Provided that you have chosen to receive marketing messages from third parties, we may share your information (including Personal Data) with third parties for those third parties' own direct marketing purposes. Please note, that messages delivered from a third party will subject you to the third party's privacy policy. We may also match your email address with third parties with whom you have also consented to share your email address and use such match to deliver custom offers or emails to you on the Services and off the Services provided you have consented to receive such offers or emails.

Additionally, if you are an EEA resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make a request through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

How you can exercise your rights under the GDPR:

Access: If you wish to exercise your right to access a free copy of your data, please contact us via the email address provided below.
Deletion: If you wish to delete your personal data, please contact us via the email address provided below. However, there may be circumstances where we are legally entitled to retain it.
Rectification: If you wish to update or rectify your data, please contact us via the email address provided below.
Revoke consent: If you wish to object to the processing of your data for direct marketing or online behavioral advertising purposes, you may opt-out using the “Do Not Sell” link at the bottom of our homepage.
Objection to automated profiling: If you wish to opt out of having your personal information profiled for personalization purposes, you may opt-out using the “Do Not Sell” link at the bottom of our homepage.
Objection to legitimate interests: If you wish to object to our processing of your data where we are pursuing our legitimate interests or those of a third party you may opt out using the “Do Not Sell” link at the bottom of our homepage.
Complain: You also have the right to lodge a complaint about us with our supervisory authority, the Information Commissioner's Office (https://ico.org.uk/).

Email Address: amplify@upworthy.com
Postal Address:
GOOD Worldwide Inc.
1370 North St Andrews Pl.
Los Angeles, CA 90028

9. Your California Privacy Rights

This section of the Privacy Policy applies solely to California residents. We adopt this Policy to comply with the California Consumer Privacy Act of 2018 ("CCPA"). Any terms defined in the CCPA have the same meaning when used in this Section.

California residents also have the right to request certain information that we collect about you, including:

The categories of Personal Information we have collected from you;
The categories of sources from which we collected the Personal Information;
The business purpose we have for collecting or selling that Personal Information;
The categories of third parties with whom we share such Personal Information;
The specific pieces of Personal Information we have collected about you;
The categories of Personal Information about you that we sold, and the categories of third parties to whom the personal information was sold, by category or categories of Personal Information for each category of third parties to whom the information was sold;
The categories of Personal Information that we have disclosed about you for a business purpose;
The category or categories of consumers' Personal Information that we have sold, or if we have not sold consumers' Personal Information; and
The category or categories of consumers' Personal Information that we have disclosed for a business purpose, or if we have not disclosed that information for a business purpose.

Please note that if we collected information about you for a single one-time transaction and do not keep that information in the ordinary course of business, that information will not be retained for purposes of a request under this section. In addition, if we have de-identified or anonymized data about you, we are not required to re-identify or otherwise link your identity to that data if it is not otherwise maintained that way in our records.

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you with a different level or quality of goods or services.
Suggests that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

As a California resident, you also have the right, at any time, to tell us not to sell Personal Information – this is called the "right to opt-out" of the sale of Personal Information. To do so, please use the “Do Not Sell” link at the bottom of our homepage. To exercise any of your rights under CCPA, please file a request via the email address provided below. You must provide your full name and email address. You may need to verify your identity and your residency within California. We will respond to your request within 45 days or let you know if we need more time.

Email Address: amplify@upworthy.com
Postal Address:
GOOD Worldwide Inc.
1370 North St Andrews Pl.
Los Angeles, CA 90028

10. Updating Personal Information

We prefer to keep your Personal Information accurate and up to date. If you would like to change your contact information, please contact us at amplify@upworthy.com. We will make good faith efforts to make requested changes in our then active databases as soon as reasonably practicable (but we may retain prior information as business records).

11. Links

For your convenience, the Site and this Privacy Policy may contain links to other websites. GOOD is not responsible for the privacy practices, advertising, products, services, or the content of such other websites. None of the links on the Site should be deemed to imply that GOOD endorses or has any affiliation with the links.

12. Security

We incorporate commercially reasonable safeguards to help protect and secure your Personal Information. However, no data transmission over the Internet, mobile networks, wireless transmission, or electronic storage of information can be guaranteed 100% secure. As a result, we cannot guarantee or warrant the security of any information you transmit to or from our Site, and you provide us with your information at your own risk.

13. International Data Transfers

Because GOOD works with global companies and technologies, we may transfer your Personal Information outside of the country in which it was originally provided. This may include transfers to third parties, such as service providers or affiliated entities who are located outside the United States or the European Union, where data protection laws may not offer the same level of protection as those in the U.S., E.U. or European Economic Area ("EEA"). When we transfer personal data outside of these areas, we take steps to make sure that appropriate safeguards are in place to protect your Personal Information.

14. Questions / Changes in Privacy Policy

If you have questions or concerns with respect to our Privacy Policy, you may contact us at amplify@upworthy.com. We may elect to change or amend our Privacy Policy; in such event, we will post the policy changes in our Privacy Policy on the Site, and they will become effective on the date posted. If you are concerned about how your personal information is used, please visit our Site often for this and other important announcements and updates.