Hilarity ensues when dad posts complaint about a dead worm in his Tesco cucumber and gets iconic reply from store

There have been umpteen instances where customers have found insects or worms in their packaged food. Every shopper’s initial reaction is frustration and the way things are handled later decides the customer-brand relationship and the store's reputation. A man named Wes Metlcafe, who was a shopper at Tesco, can vouch for the same with his shocking experience. The man was shocked to find an earthworm in his packaged cucumber. However, Teso took the onus and ingeniously turned things around. Sharing a picture of the dead worm and the cucumber, Metcalfe expressed his dissatisfaction in a humorous manner.

The dad wrote, “I thought, finally, Tesco have come up with something to beat Aldi's free spider with bananas offer." He called the dead worm a “pet” and said, “I excitedly shouted to the kids downstairs to come and meet our new pet. We decided to name him William.” Unfortunately, the family was disappointed to discover their “pet was unresponsive.” "On closer inspection, he seems quite flat and I think he may be dead,” Metcalfe wrote.

The sadness was no longer about the presence of a worm in an edible item but rather that the beloved creeper was dead. “I now have three very upset children, a worm funeral to plan and to top it all off, I've totally lost my taste for cucumber sandwiches, which, as everyone knows, are a favorite at any wake,” he remarked. The man further challenged the store to “wiggle” their way out of this inconvenience. With their brand reputation at stake, they had a foolproof response to render. In a comment, Rob, a store employee, wrote, “I’ll be heading to a muddy festival shortly, trawling through the fields of damp grass and dirt, much like William would’ve during his happier times.” The customer care representative went on to share an “ode” to the late worm as compensation for not making it to the “funeral.”

“Although life takes funny turns, we can all learn from William the Worm. 
Let us gather, light a candle to burn and celebrate the life of William the Worm.
Lights shine bright, let's eat sponge cake through the night! Because there's many a lesson to learn. 
He wriggled many miles; he gave us many smiles, so we stand confident and firm.
William will be back, very much like Arnie, though now we will all check before we make a sarnie!” 

Smitten by the hysterical turn of events, the focus was now on the last rites of the worm and not the hygiene-related complaint. Touched by the heartfelt gesture, Metcalfe replied with another poem in a comment.

“Today, a worm touched my life
A sibling to my kids, another child to my wife.
His stay was short but meaningful none the less
His departure destroyed me, I'm quite the mess
But then came along Tesco and their representative, Rob
He's good with words and even better at his job.
He eased the pain by sending us a gift card
It won't bring William back but it's made things less hard.”

In a follow-up post, Metcalfe shared the funeral setup for William the Worm. A sympathy card from Tesco, a cross made out of ice cream sticks, a picture of the worm and his body buried in the mud. For the sake of the thousands of people making the most of this series, he had to conclude with a message and poem for William. Metcalfe mentioned that he read the Tesco representative’s poem and there was not “one dry eye in the room.” He concluded with another on-point poem.

“As we gather here today for William the worm
It's time to reflect on the lessons we can learn
Now, this poor worm's life was cut far too short
After he was crushed to death in a cucumber I bought
Tesco, please don't let this happen again
Don't let William's life be lost in vain
But let's not focus on who's to blame
Tesco has apologised, admitting their shame
As we resume William's body into the mud
Please don't shed a tear, instead think of the good
For William's death has brought us all here
Sharing jokes and spreading cheer
Before his death, William was completely unknown
Spending his days in the mud on his own
But now his name has traveled wide and far
William the worm - the viral superstar!” 

What could have ended up in a disaster and resulted in poor brand image was ingeniously turned around, thanks to a goofy customer and even more goofy customer care representative.